Build professional authority through value, reputation, strategic communication, trust and sound judgment in complex professional situations.
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About Course
Strategic Positioning, Reputation & Influence
Professional Authority is not a title, a louder voice or a personal-brand claim. It is the confidence others develop in your ability to create relevant value, exercise sound judgment, communicate decisions clearly and remain accountable when the work becomes difficult.This course examines how professional authority is built through the interaction of value, reputation, communication, trust and responsible decision-making. You will learn to make your contribution more visible without becoming performative; develop a reputation grounded in evidence; communicate recommendations in a decision-ready form; engage stakeholders with legitimacy; and respond credibly when uncertainty, error or pressure tests your judgment.Through applied frameworks, professional exercises and the final Meridian Project case, you will build a Professional Authority Portfolio and a focused 90-day agenda for broader responsibility.By the end of the course, you will be able to articulate the value you create, identify the conditions that shape your reputation, communicate consequential judgment, strengthen trust and demonstrate readiness through evidence rather than assertion.About Instructor
paulamachado.l2y@gmail.com
Courses
3
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Reviews
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Students
146
Curriculum
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- The Promotion Conversation 00:37:00
- From Competence to Relevant Contribution 00:40:00
- Evidence, Differentiation & Credible Claims 00:40:00
- Decision Review: What Would You Revise? 00:40:00
- Portfolio Lab: Your Professional Value Brief 00:50:00
- Professional Value Assessment 00:12:00
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- The Reputation Gap 00:35:00
- How Professional Perceptions Are Formed 00:40:00
- Evidence, Interpretation & Assumption 00:40:00
- Gathering Feedback Without Confirmation Bias 00:40:00
- Decision Review: Intention, Perception & Impact 00:40:00
- Portfolio Lab: Your Reputation Evidence Map 00:50:00
- Reputation & Perception Assessment 00:12:00
- The Executive Briefing 00:40:00
- Building a Decision-Ready Recommendation 00:40:00
- Evidence, Trade-Offs & Professional Credibility 00:40:00
- Adapting Your Message Without Diluting Your Position 00:40:00
- Decision Review: Responding to Challenge 00:40:00
- Portfolio Lab: Your Strategic Communication Brief 00:50:00
- Communication & Credibility Assessment 00:12:00
- Credibility at Risk 00:40:00
- Accountability, Uncertainty & Proportionate Response 00:40:00
- Responding to Mistakes Without Losing Authority 00:40:00
- Repairing Trust and Revising Your Position 00:39:00
- Decision Review: The Cost of Defensiveness 00:35:00
- Portfolio Lab: Your Professional Authority Plan 00:50:00
- Judgment & Accountability Assessment 00:12:00